All prices are in Canadian dollars.

SMT - S2 - Marketing

Date:   Sep 21, 2017 - Sep 22, 2017
Location:   Executive Royal Hotel
4025 Albert Street
Regina, SK

Participants will learn the role and purpose of marketing with a special emphasis on how marketing affects supply management. The differences between marketing and sales, marketing products and services, as well as B2B and B2C marketing will be addressed. Market research, understanding your competition, market segmentation and market selection are key topics covered. Among the other subjects discussed are the marketing mix: the “4 Ps” of product, pricing, place and promotion. Strategies for market leaders and market followers will also be outlined.


Registration

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